Integrity

It is true to say that most people have an inherent interest in integrity and ethics to a large degree. Much In the same way that the vast majority of road users have an inherent interest in road safety. We all want to be able to rely on certain things in life to remain safe, reliable, trustworthy and fair. After all, certainty is the first of our human needs. For Instance, if we were to take a scenario concerning food, we all rely on the butcher to sell us fresh and uncontaminated meat, we expect him to work hygienically and we also expect him to buy meat that has been humanely slaughtered in a legal establishment and to charge us a reasonable price for what we buy.

None of us want to buy from disreputable, dirty and underhanded businesses. We all rely on the integrity and ethics of those that supply our products and services and we would be disappointed and understandably annoyed if were to find out that we have been treated unfairly and dishonestly. Likewise, others rely on us to act similarly fair in areas for which we are responsible. This is one of the founding principles of social order and reciprocal existence.

People who disregard this inherent need of ours to safeguard certain basic principles and standards put both us and the rest of society at large, at risk. It would be blatant abuse of our trust to provide products or services of a lower standard than that for which we are paying our well earned cash. We are willing to readily give our loyalty to those businesses that take care of our interests with ethics and integrity. It is, therefore, in the long term financial interest of such businesses to keep us coming back by continuing to perform to our satisfaction. Such businesses will prosper much better in the long term than will those businesses who are simply out to make a quick buck.